Would you like your hotel or resort to draw more business? One of the most effective ways to entice people to stay at your establishment is with high-quality photography. With so many commercial photographers out there, you may not know where to begin. Often, businesses may choose to hire less experienced architectural photographers in an effort to save money. You get what you pay for, and this certainly holds true for photographers. Sub par photos may not capture the beauty of your establishment, repelling potential business. Here are some ways in which professional photographers create the best images for hotels and resorts:
Remove All Clutter
It seems like a no brainer, but clutter makes a room appear smaller and more unkempt. Not only should the room be clean, it shouldn’t be littered with unnecessary knick knacks. In order to obtain the best shot, you may have to remove some decorative elements for a cleaner look. When photographing interior spaces, often less is more.
When photographing interiors during the day, using natural light as much as possible can result in soft, beautiful images. Depending on the time of day, you may have to use a flash or other types of supplemental lighting. Sometimes I schedule several sessions for one client so that I can take advantage of the best lighting.
In the evenings, outdoor lighting can pack quite a visual punch for photographing a building. The contrasts between the sparkling lights and the darkness of night can result in visually stunning photography.
Another aspect to consider is the aesthetics of the building into the surrounding environment. Without a doubt, some of the best architectural photography results when the surrounding environment is incorporated into images of the building.
Reflecting The Brand
How does the hotel or resort brand itself? This is a great question for photographers to ask before beginning a project. Although you want your photos to echo the establishment’s brand, you don’t want to go overboard. In this case, subtlety is preferred.
In order to capture the openness of a space such as a hotel lobby, a wide angle lens might be necessary. This type of lens allows you to incorporate more details of the space into your image, but it should also be used with caution. You may be able to shoot a wider angle without using a wide angle lens simply by stepping further back. This method can be effective because it won’t result in the distortion that sometimes results from wide angle lenses.
In all forms of art, including photography, composition is one of the most important elements. In order for an image to appear clean and inviting, a certain amount of negative space needs to be present. Busy images tend to repel people because they look cluttered and overdone.
If you are looking for an architectural photographer in Houston, contact me today. With years of commercial photography experience, I deliver the highest-quality results and am easy to work with. Take a look at my galleries to get a feel for my work. I’ve established great relationships with many of my clients, who choose to work with me repeatedly. I look forward to hearing from you.